We're turning MINGO upside down!

Next step: permanently lower prices

At MINGO, we strongly believe that sustainable, high-quality children's clothing should be accessible to more families. That's why we've decided to permanently lower our prices. Not temporarily, not as a promotion, but one fixed price, all year round. No mid-season sales, end-of-season sales, flash sales, Black Friday deals or other discounts anymore. This brings peace of mind and makes it easier to consciously choose sustainable clothing. Because your child’s growth spurt doesn’t wait for a sale. Buy what you need, when you need it, without having to wait for the perfect bargain.

How we’re making a difference
To lower our prices permanently without compromising on quality or our values, we went back to the drawing board. We explored how we can work smarter, more sustainably, and more efficiently:

We're saying goodbye to traditional fashion seasons, so our clothes don’t need to be discounted or phased out when the season ends. From the moment of launch, our items remain available while supplies last. A t-shirt? Still comfy under a sweater in winter. And that same sweater? Perfect for cool summer evenings.
We now sell our clothing exclusively through our own webshop. By not relying on traditional retail, we can keep our margins low. We’re also doing everything we can to optimize our customer service, so you can shop with confidence and keep returns to a minimum.
Finally, we've reviewed our internal costs at MINGO and reduced them wherever possible. Whether it’s staff, packaging, office space or storage, we keep our spending intentionally low and save wherever we can.

What stays the same!
While our prices are changing, everything that makes MINGO special remains exactly as it was.